About US
About The Identity Source
Trust our Promotional Marketing Experts
Throughout our 30+ years of business we have qualified and created partnerships with manufactures both domestic and abroad. These relationships give us the ability to source custom product specifically designed for your brand or promotion. Our modern in-house production facility lets us control our dedication to quality and fast turnaround.
Our All-Star Team
Rick Lederman
Partner
Years in the Industry: 31 and counting
Alma Mater: University of Michigan
Hometown: Detroit, MI
Cats or Dogs: Dogs – Charlie!
Favorite Food: My Mother’s Brisket
Patty Love
Promotional Marketing Expert
Years in the Industry: 10 and counting
Alma Mater: Michigan State University
Hometown: Farmington Hills, MI
Cats or Dogs: Dogs – Easton!
Favorite Food: Wine
Pat Tierney
Partner
Years in the Industry: 34 and counting
Alma Mater: Northwood University
Hometown: Milford, MI
Cats or Dogs: Dogs – Johnny Cash!
Favorite Food: Ice Cream and Carmel
Harriet Wood
Promotional Marketing Expert
Years in the Industry: 17 and counting
Hometown: Milford, MI
Cats or Dogs: Both and Horses too!
Favorite Food: Greek Salad
Patrick Wyant
Business Development
Years in the Industry: It has been so long I stopped counting!
Alma Mater: Baker College
Hometown: Sterling Heights, MI
Cats or Dogs: Dogs! I have a goldendoodle named Chewy
Favorite Food: NY Strip, medium rare.
Leslie Silverman
Promotional Marketing Expert
Years in the Industry: Wayy too many! Let’s call it 45!
Alma Mater: Wayne State University
Hometown: Novi, MI
Cats or Dogs: Dogs!
Favorite Food: Pizza!
Patrick Kelleher
Production Manager
Years in the Industry: 21 and counting
Alma Mater: Georgia Tech, but also a program at the Culinary Institute of America back in the 90’s.
Hometown: Chicago, IL
Cats or Dogs: Both, though I currently have a very energetic Corgi puppy.
Favorite Food: It’s cruel and unusual to make me pick only one, but if I have to it would be Thai, or Sushi, or BBQ, or Laotian, or Indian, or Japanese, or Sichuan, or… What can I say, I’m a bit of a foodie.