About US

About The Identity Source

Our core values

Trust our Promotional Marketing Experts

Throughout our 30+ years of business we have qualified and created partnerships with manufactures both domestic and abroad. These relationships give us the ability to source custom product specifically designed for your brand or promotion. Our modern in-house production facility lets us control our dedication to quality and fast turnaround.

Our All-Star Team

 

Rick Lederman

Rick Lederman

Partner

Years in the Industry: 31 and counting

Alma Mater: University of Michigan

Hometown: Detroit, MI

Cats or Dogs: Dogs – Charlie!

Favorite Food: My Mother’s Brisket

Leslie Silverman

Leslie Silverman

Promotional Marketing Expert

Years in the Industry: Wayy too many! Let’s call it 45!

Alma Mater: Wayne State University

Hometown: Novi, MI

Cats or Dogs: Dogs! 

Favorite Food: Pizza!

Pat Tierney

Pat Tierney

Partner

Years in the Industry: 34 and counting

Alma Mater: Northwood University

Hometown: Milford, MI

Cats or Dogs: Dogs – Johnny Cash!

Favorite Food: Ice Cream and Carmel

Harriet Wood

Harriet Wood

Promotional Marketing Expert

Years in the Industry: 17 and counting

Hometown: Milford, MI

Cats or Dogs: Both and Horses too!

Favorite Food: Greek Salad

Patrick Wyant

Patrick Wyant

Business Development

Years in the Industry: It has been so long I stopped counting!

Alma Mater: Baker College

Hometown: Sterling Heights, MI

Cats or Dogs: Dogs! I have a goldendoodle named Chewy

Favorite Food: NY Strip, medium rare.

Barb Wright

Barb Wright

Customer Advocate

Patty Love

Patty Love

Promotional Marketing Expert

Years in the Industry: 10 and counting

Alma Mater: Michigan State University

Hometown: Farmington Hills, MI

Cats or Dogs: Dogs – Easton!

Favorite Food: Wine

Let’s Get Started

We are so excited to work with you!